Hotel L'Orologio Firenze - WTB Hotels

Florence, IT · 4-star hotel

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Hotel L'Orologio Firenze - WTB Hotels is a unique themed design hotel situated on Piazza Santa Maria Novella in Florence. This 4-star property offers a luxurious experience with each room adorned with marble bathrooms and free Wi-Fi, located just 600 meters from the Florence Cathedral. Each floor of Hotel L’Orologio is dedicated to a renowned watch manufacturer, with rooms featuring photographs and paintings of specific wristwatch models, elegant mahogany furnishings, flat-screen TVs, and air conditioning. Some rooms provide stunning views of the Florence city centre. Guests can enjoy a buffet breakfast in the top-floor dining room, which offers picturesque views of the bustling square. The hotel is conveniently located near shops, restaurants, and public transport links, just 400 meters from S.M. Novella Train Station. This hotel suits travellers seeking a stylish and centrally located base in Florence, with amenities including air conditioning, free wired internet, and concierge service. Please note that spa and gym facilities are currently unavailable.

Address

Piazza Santa Maria Novella 24

Facilities and amenities

  • Fitness facilities
  • WiFi available
  • Free WiFi
  • Parking
  • Non-smoking rooms
  • Air conditioning
  • Fitness center
  • 24-hour front desk
  • Room service
  • Heating
  • Family rooms
  • Pets allowed
  • Lift / Elevator
  • Laundry
  • Luggage storage
  • Safety deposit box
  • Bar
  • Fax/photocopying
  • Soundproof rooms
  • Facilities for disabled guests
  • Ironing service
  • Meeting/banquet facilities
  • Car hire
  • Sauna
  • Dry cleaning
  • Breakfast in the room
  • Currency exchange
  • Babysitting/child services
  • Valet parking
  • Non-smoking throughout

Frequently asked questions

How far is the airport from the hotel?

The nearest airport to Hotel L'Orologio Firenze is FLR. The hotel is conveniently located just 400 meters from S.M. Novella Train Station, which can be a useful transport hub for reaching the airport.

Who would this hotel be most suitable for?

This hotel would suit travellers looking for a stylish and unique design experience in the heart of Florence. Its themed floors dedicated to watch manufacturers and its central location on Piazza Santa Maria Novella make it a distinctive choice for those interested in design and convenience.

What are the dining options at the hotel?

Guests can enjoy a buffet breakfast served in the top-floor dining room, which offers views of the square. The hotel also has a snack bar/deli. For other meals, the hotel is surrounded by numerous shops and restaurants.

Does the hotel have a pool and spa facilities?

The provided information indicates that spa and gym facilities are unavailable due to Coronavirus (COVID-

What are some attractions near the hotel?

Hotel L'Orologio Firenze is ideally situated near several key attractions. It is located just 600 meters from the Florence Cathedral and is described as being near the Cathedral of Santa Maria del Fiore. The hotel is also surrounded by shops and restaurants.

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Last updated: September 2026