Assembly Leicester Square

London, gb · 3-star hotel

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Assembly Leicester Square is a 3-star hotel located in the vibrant heart of London's West End. This hotel offers a comfortable and stylish base for exploring the city, with modern amenities and sound-insulated rooms. It is ideally situated just steps away from iconic attractions such as Leicester Square, Trafalgar Square, and numerous West End theatres. The hotel's prime location makes it perfect for theatre-goers, shoppers, and sightseers looking to immerse themselves in London's bustling atmosphere. Guests can easily access public transport, with Leicester Square and Charing Cross underground stations within a short walk. For dining and entertainment, the hotel boasts a rooftop restaurant and bar, the Garden Room, offering panoramic city views. While rooms are designed for comfort and efficiency, some guests note they can be compact. The hotel provides complimentary WiFi throughout the property.

Address

27-31 Charing Cross Rd

Facilities and amenities

  • WiFi available
  • Free WiFi
  • Non-smoking rooms
  • Air conditioning
  • 24-hour front desk
  • Heating
  • Lift / Elevator
  • Laundry
  • Luggage storage
  • Soundproof rooms
  • Facilities for disabled guests
  • Ironing service
  • Dry cleaning
  • Non-smoking throughout
  • Daily housekeeping
  • Wheelchair accessible
  • Allergy-free room
  • Snack bar
  • Toilet with grab rails
  • Lower bathroom sink
  • Emergency cord in bathroom
  • Wine/champagne
  • Staff adhere to local safety protocols
  • Laundry washed per local authority guidelines
  • Guest rooms disinfected between stays
  • Cleaning standards that are effective against Coronavirus
  • Cashless payment available
  • Fire extinguishers
  • First aid kit available
  • Sanitized tableware & silverware

Frequently asked questions

How far is London City Airport from the hotel?

London City Airport is approximately 12 km from the hotel. The journey by road can take around 39 minutes by car.

Who would enjoy staying at this hotel?

This hotel is well-suited for travellers looking to be in the heart of London's entertainment and theatre district. Its central location makes it ideal for those who want to explore popular attractions on foot and enjoy the vibrant atmosphere of the West End. Couples particularly like the location.

What are the dining options at the hotel?

The hotel features a rooftop restaurant and bar, offering iconic views of the city skyline. This venue is open for lunch and dinner daily and provides a dining experience with a view. As a general guide, other dining options are available nearby.

Does the hotel have a pool or spa facilities?

No, Assembly Leicester Square does not have a pool. There are also no spa services available at this hotel.

What are some nearby attractions?

The hotel is very close to many attractions, including Leicester Square itself, the Arts Theatre, and Prince Of Wales Theatre, all within a few minutes' walk. Trafalgar Square and the National Gallery are also nearby, as is Shaftesbury Avenue.

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Last updated: September 2026